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is the process by which a business may inform many customers or clients of their products or services by placing an attractive or inspiring ad in any public media such as newspapers, magazines, radio, television, or by the use of cards or flyers. An ad can be audio/visual visual, text oriented or a mixture. Advertising can also utilize telephone solicitation or a direct sales campaign where each customer receives one or more exposures to the product or service. so they can understand it better. For some products or services, the latter is the best method of reaching prospects. However, for any of the above, over 30 years of sales experience, handling graphics, copy writing and script development is available, and that experience pays off in sales. Give us a call when you get a round tuit...more
is designed to catch the eye and hold the reader's attention long enough for its message to register. The main purpose behind ad copy is to cause an effect, whether it is meant to sell a product, person, service or an idea. Consider ad copy writing as a series of well thought and crafted words, strung together to resonate the human mind. The effect may be subliminal or bold, humorous, or ludicrous. It matters not as long as the message is effective and causes the reader to act upon the suggestion. By-the-way, give us a call when you get a round tuit! more
At the end of the year, board members of corporations who have gone public must publish their corporate report to let their investors know the financial state of the company and the direction the company is heading in. The annual report is all about what the company did in the past, where the company is now, and where it is going. The board members have a fiduciary responsibility to their investors to keep them apprised of what to expect from their investment and to assure them that the board is acting responsibly on their behalf. Gone public? Give us a call when you get a round tuit! more
is perhaps the world's oldest science and is the study of how the celestial bodies affect us and additionally the outcome what we do. Did you ever wonder why some business startups, projects or campaigns are wildly successful while others fail even though they are otherwise well thought out and adequately implemented? As you might suspect, there are hidden reasons that can make all the difference if only we understood. Are you thinking about taking on a business partner and wondering how the two of you will get along? How about a corporate merger? Ever hear of the old saying, "When the time is right?" What a difference a day makes. Actually only a minute plus or minus can make a big difference. It all has to do with finding the right time to begin or start up a new entity so it will go with the flow. Pick the right time, and events will progress well, almost pulled along by good luck. Pick the wrong time, and watch failures mount one after the other, your goals always falling just short of the success you know you should have and deserve. Whole governments, including our own pay close attention to their Astrological forecasts, as do major corporations-at least those that are still with us… Ever wonder what the underlying secret of success might be? Think about journeys: they can be traveled over smooth, paved roads or they can by held back by excess traffic, road work or by driving the wrong way and meeting opposing traffic head on. Better to go with the flow. We have experienced Astrologers, and the finest, professional computer software on the planet ready to help you pick the "Right Time" to launch your venture right down to the minute so you can enjoy smooth sailing! Give us a call when you get a Round Tuit!
Such articles are written as a public relations device to attract attention to people places or things. Mostly, they feature corporate executives or business owners who might benefit from public recognition and acceptance. Such articles should have a public interest or service theme instead of an advertising objective. Often, these articles are written by a ghost writer who can look at the subject objectively. These articles are distributed to the news media and trade magazines as feature articles and are run free of charge by editors needing articles of interest to fill their pages. No problem! Give us a call when you get a round tuit!
is an activity in which writers engage before beginning a writing project. They list every topic they can think of concerning the subject of their project. Later, they decide which to use or discard, and of those retained, the hierarchical order in which they will be presented. Naturally as the project advances or matures, information may be included or deleted. Yes, we can do this too, so give us a call when you get a round tuit!
These devices are popular for informing and educating the public as to a company, its product, its service or intention. Brochures may be simple, black & white, folded handouts or fancy four-color glossy examples with carefully chosen graphics, meant to impress the recipient with the quality and stature of the company. The copy (writing), of course, is carefully crafted to give just the right amount of information to make the reader hunger for more and contact the company. Often companies utilize a "gimmick" to catch the attention. Like, give us a call when you get a round tuit.
is a broad spectrum title that encompasses most any segment of business activity that requires writing whether on paper or electronic media such as the Internet, including those mentioned on this page. Even some forms of Technical Writing fall under this category, as such describes a product or service and is therefore a business communication. Human services training manuals also fall under this category. Give us a call when you get a rund tuit!
are an inexpensive but effective way of keeping your business or service in the minds of your clients or customers. You'd be amazed at the amount of information that can be printed on a simple business card. However, few print shops are adapt in creating a powerful advertising package on a lowly business card. A stark, name, address and phone number with a few lines of text and perhaps a piece of clip art is the best most can do. How many times have you looked at a business card and not been able to remember the business, person or what they offered? Right, you flip the card in the trash when you clean out your wallet or purse. We can change all that by creating a powerful sales vehicle that jogs their memory when the see it. After all, they must have been interested at one time, or they wouldn't have your card, right? Why not make your cards work hard for you? Give us a call when you get a round tuit!
There is a time-honored way to pick a startup time for your business or venture that can make all the difference in its success or failure. It's been successfully used for thousands of years. It heralded in the birth of Christ, Constantine made use of it when he overthrew the Roman government, and Nancy Reagan turned to it during one of the most successful periods in our history. Oh, for the good old days… What is this little known secret that advises governments and corporations alike? It is, perhaps, the oldest science in the world, Astrology. Why do lemmings run into the sea? Why do birds and fish migrate? Why do certain endeavors gain success while others languish in failure? The answer has to do with the mechanics of he Universe, the pull of the planets and waiting until the time is right! Timing is everything. Astrologers have been watching the heavens since almost back to day one, and they have kept records of the orbital positions of the planets when certain dramatic events occurred time after time over a period of thousands of years, clear back to the first city of Ur. You'd think they might have learned something. Well, they did, and all that information is now held in state-of-the-art computer programs, that can pin point the information you need for success. We have experienced astrologers and the finest computer programs available at this time to help give you the edge you need to gain success. Why take chances? Give us a call when you get a Round Tuit!
is the process where we consult to figure out what type of advertising would be best for you. A big "presence" ad might be fine for Volkswagen or Coke, but it sure won't sell many of your widgets. Then too, we must take your advertising budget into consideration. Like I say, advertising should pay for itself and then some, or there is no point in doing it. You want the most bang for your buck, and we aim to give it to you. Give us a call when you get a round tuit!
is a new technological tool of the information age. It takes digital pictures and stores them on a chip. Any digital photograph may instantly be downloaded to a computer and "processed" into a perfect size and configuration to fit on a piece of advertising. Handy no? That is why we utilize quick and dirty digital photography in our ads. We can photograph you, your business, your staff or your product in a jiffy, download it to one of our graphics computers, process it, and position it on your advertising almost as fast as we can say, "Give me a call when you get a round tuit!
Is the act of improving written copy by correcting spelling, grammar and composition, deleting some portions and rewriting others to improve the clarity and readability of the document. Written matter, theoretically, needs to convey the reader from point "a" to point "b" or from a beginning to an understandable conclusion. If the document fails in its purpose, it needs to be edited until it does it's job properly.
are advertising bulls or bulitens that got their name as the delivery persons once took them out and let fly with them, or they were dropped from airplanes and the flew to the ground. That wouldn't be a good idea today, but still, flyers are an inexpensive way to advertise products, services, meetings, the big weekend sale or just about anything you can think of. They are great as handouts, left here and there where interested persons might pick them up. They can also be left on doors or autos. Most flyers are simply black and white devices, but some are printed on colored paper to attract attention. As yet, color is usually considered as too expensive and defeats the flyer's purpose which is cheap advertising. Still, a clean, well designed and thought out flyer can return many times its cost and is therefore a viable form of advertising. We can whip you up a powerful flyer in a jiffy, so give us a call when you get a round tuit.
Setting the style of a project is known as formatting the piece. The writer chooses the "look and feel" of a piece and applies the appropriate format which consists of margins, indents and type fonts. This can also extend to heading styles and graphic content. Formatting is the physical design of the project.
Our success or failure in business as well as our personal lives is based upon sound decision making, and timing is everything. As you well know, it doesn't take many bad decisions to bring ruin into the equation. Therefore, we base our decisions upon the best history, experience, data and general information available to us, but often, outcomes go askew in spite of our best efforts. You know what they say about "The best laid plans of mice and men…" What many people don't realize is that there are forces at large in the Universe that can aid us in our endeavors or work against us if we ignore them. Right! Timing is everything. Any strategist or logistics expert will tell you that, and putting the cart before the horse will cause serious problems. Two trains running toward each other on the same track had better not be on the same piece of track at the same time or they will suffer disaster. Timing is everything. That is why they have flight controllers at airports. Logically, a person or a team could plan an event or project to the last decimal point, but still fail or only partially succeed in their endeavor simply because they ignored timing. Going against the flow can cost you the game. That is why Emperors, Kings, Presidents, Corporate CEOs, celebrities and common people in the know, look to their Astrologer for the best time to launch their endeavor. Be it a new appointment, a law, a war, a speech, a merger or a marriage, the science of the pull of the planets can seriously affect the outcome. In most cases, moving the launch time of a business or plan backward or forward in time even as little as a few minutes can make all the difference. Today, many people in positions of power and importance write this safeguard off to covering their butt. Successful people do what unsuccessful people won't. We have professional Astrologers and the best computer software available to aid you in your decision making. Give us a call when you get a Round Tuit!
This is a venture where a writer agrees to write the story, biography or history of another person for payment. The piece may be dictated to the writer, received on tape or transcribed from a rough draft. In any case it is the task of the writer to evolve such material into a readable manuscript. However, seldom is the ghost writer mentioned in the credits, so remuneration is the only reward in this kind of work.
This aspect of writing is where an individual or company applies to a grantor for funds to accomplish a project that falls within the parameters of the funder. Often, this is a detailed project that requires considerable research into the requirements of both the grantor and the intentions of the applicant. The object is to match them. Good grant writers, of course, are literally worth their weight in gold. Want funding? Give me a call when you get a round tuit! more
These are used in certain reports to delineate sections and subsections. They run from larger to smaller with different indents. A section heading is large while informational headings become smaller as they decrease in importance. Different formats are used, so it is best to check a style sheet for your particular project.
are the attention grabbers! They are the second thing people see after a graphic. A winner of a headline can spell the difference between the success or failure of an ad. "Locusts invade Mesa Arizona!" will draw more attention than "Small insects Pose A Problem." What you need are "idea" people to generate attention-grabbing headlines for your ads and sales campaigns. Give us a call when you get a round tuit!
If it weren't for ideas, civilization wouldn't have happened, and business would be pretty much non existent. We are idea people, always thinking up something new and keeping track of what works. Sometimes, a piece of this and a piece of that, often inspires the synergy for a great new idea. Sara and I are both Capricorns. Put two Capricorns together, and you are going to get ideas. I mean, this web site ought to prove that... We can't help ourselves. jingles, slogans, themes, copy- it's awful. Sometimes, we wake up in the middle of the night, get up and write a new sales script that woke us up trying to get out. If you are out of ideas, you can try some of ours. Give us a call when you get a round tuit!
"All the news that fit to print!" In journalism, we look for the big story behind the scenes, asking who, what, when, where, why and how. Well, everyone knows that, but the really good journalistic writers address the questions of, "Who cares?" and "So what!"
Wow! If there is one thing that is needed in this litigious society of ours is good legal representation. The government gives it to the poor, the rich wouldn't eat breakfast unless their attorney first read the menu, but the 80% of us in the middle are walking on thin ice. That's why we offer a good legal HMO that we can call for help when we need it. What does it cost? How does the price of cup of coffee a day sound? No, we are serious. I wouldn't leave home without it. Ask about it when you get a round tuit!
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These are what separates personal letters from business letters. Any real business has a letter head so people know where the letter came from. Usually, if a business has a logo, they incorporate it into their letterhead. We do logos and letterheads. Ask about our package deal when you get a round tuit.
are graphic devices that visually describe or identify a business, like our round tuit or the VW in a circle or the Ford in an oval. Logos define a presence. People who see logos often enough recognize them. That's probably why successful business have graphic artists create an individual one for their corporate entity. Name retension is most important, and that is why we designed ours. Round Tuits have been around for a long time, and people get a laugh out of them. So do we. That's why we designed a unique one for ourselves. Actually, ours is a combination of a banner or flag and a round tuit. That makes it a whole 'nother game. When people see our round tuit, they think of us, and that is just what we want them to do. If you'd like a logo for your business, just give us a call when you get a round tuit!
Where news stories reach for a general audience or readership and try to embellish current news topics, tweaking them for all they're worth, magazine articles usually target a particular segment of that audience with a specific interest like computers, cooking or golf. They address specific subjects that are often not news at all. By the time magazines are printed, most news is cold, so their intention is go behind the scenes for items of interest to the broadest segment of their readers. Often human interest, informational or how'd they do that stories are popular. Want to make the big time? Give us a call when you have a round tuit!
Information makes the world turn 'round! Did you ever stop to think that almost everything you buy from a toaster to a computer comes with its very own manual? Sure, there is one right in the glove compartment of your car, and someone had to write them. That is why manual writing is a bread and butter job for knowledgeable writers who learn quickly and can relate to and make users understand the features and benefits of their purchase as quickly as possible. Then, there are the human services manuals that teach people how to do and how to act. A writer who can write linear, concise and understandable manuals will always be in demand. The trick is putting yourself in the position of the first time user. When we write them we are pretty much first time users, so no problem. If you've been thinking of creating a manual for whatever purpose, give us a call when you get a round tuit! more
Thousands of for profit and non-profit corporations, businesses, churches and other organizations need newsletters to keep their clients or members informed and interactive. Maintaining interest is paramount. A newsletter is just the tool to do that. Think of one as a micro newspaper, focused upon one group or entity and those who have a common interest in same. Creating one can be an interesting experience that will help prepare you for a career in journalism or simply make you a nice living.
Newspaper ads sell. That is a foregone- just look at any newspaper and see that they are chock full of ads. Businesses cheerfully pay for newspaper ads as they bring them customers, customers bring them money, and that is the name of the game. We create good newspaper ads that grab attention. When people scan a newspaper page, you have about 4 seconds to grab their attention, or you've wasted your money. First, they see the graphic. Next, they see the headline, and if one or the other or both have grabbed their attention, they will look deeper into the ad. It's as simple as that. This is another place where a good logo can help you. We do both logos and newspaper ads. Give us a call when you get a round tuit!
involves getting to know people and letting people get to know you. It's a proven fact that most folks would rather do business with people they know than people they don't. That's why we take time to go around and introduce ourselves to people we want to do business with. You should do the same or at least hire a personable individual to do it for you. Positive action pays off! For example, I come visit you, explain what we do and leave you my "Give me a call when you get a round tuit" card. Then later, when you need one or more of my services, you will most likely remember me or at least my Round Tuit. The more you have working for you, the better! Besides, it's fun, and you make a lot of friends! Exposures count! Lots of the people I visit check out this web site which is another exposure. Then later, they see one of my ads. Bang! That's another exposure. By that time, I'll probably have dropped in to say Hi, and that's another expouser. See how it works? Expose people to something long enough and pretty soon they will remember you and what you do. Simple. People would rather do business with someone they know than someone they dont. Give me a call when you get a round tuit!
Language is constantly changing to meet the needs of the people who speak it. Today, the old rules are outmoded as the sexes are looked upon as equal in the eyes of the law, so the old masculine form of writing is no longer acceptable. Therefore, the easiest way to bend English into an inoffensive form of communication is to write in the third person.
Writing a coherent project in a linear fashion requires outlining which is a process of "putting all of your ducks in a row." This step in the writing process follows brainstorming where you collect ideas and facts to write about. Outlining is where you position all those tidbits after you collect them. Compare it to making a grocery list with the most important items at the top and information of decreasing importance below.
It's all in how you present yourself. Mostly, simple, concise sentences that avoid technojargon and wordiness are the answer to good business writing, still a few good power words will raise the tone of your writing and slim down your word count. Remember, business people are busy people on a schedule, so the quicker they can read and comprehend your work, the more popular you will be with your clients.
These, like Bylined Articles are announcements with a newsy quality, hopefully with a public interest hook that spotlights a person place or thing. Usually they focus on an executive, a company, an entertainer, or a famous person who is doing something of interest that would have an effect on society. Naturally, the object and where and how to find such is mentioned. The properly written article will run free of charge as editors need to fill up their pages on slow news days. In my newspaper days, we used to call them fillers or pluggers because they plugged a hole in a page.
are the backbone of business. They appear in flyers, tabloids, newspapers and magazines. They are usually small ads, so they must say something important to grab that attention. Headlines pull, so you have to have a good headline to attract attention away from the big ads. Many times print ads appear as a small newspaper story or plugger. Even so, lots of interesting local information (dirt) appears in such "shorts" so many people will read them before realizing that they are an ad. By the time they do, they naturally want to finish the "story" so you get read. That's what you wanted wasn't it? I'll write you such ads if you'll give me a call when you get a round tuit!
This is, perhaps, one of the most important jobs of a writer, as there is always minor errors that sneak by. Somehow, the human eye glosses over and refuses to see these errors, especially when the writer is tired or distracted. Therefore if time permits, it is well to check the piece the next day after your mind has reset and can critically and objectively check the project. Should time be short, trade off proofreading chores with another competent writer.
Good proposal writers are literally worth their weight in gold. Proposals, like grants, lay a ground work, state a problem, a fix, a timeline, a benefit and ask for something from an authority or grantor to make it all happen. Also, a good proposal should prove that the project is doable, cost effective and show why the applicant is the best entity for the job. A proposal that benefits many is more often looked upon favorably than one that benefits only a single party- especially if the grantor is a government funding entity.
This is the process of relating the history to date of an event, a campaign, a project or an experiment in a clear, concise manner. A report is a highly structured document that makes use of formal outlining, headings and carefully thought out and segmented hierarchical data that follows a linear plan to take readers from ignorance to understanding in the least possible time. Often, a style sheet should be consulted, before attempting to write one. If you need a top-quality report, give us a call when you get a round tuit!
are carefully crafted routines or "pitches," laden with psychological ploys, designed to successfully move prospects from blissful ignorance or vague interest into a full-fledged buying mode. Sales Scripts are meant to educate the prospect about the product or service, and show them a need or build a desire to own, use or possess the object of the presentation for their very own. Thus, the salesperson gradually moves the prospect along from "ours" to "theirs". The presentation allows for plenty of interaction or seeking agreements, each of which is a mini close planned to lead the prospect into finally purchasing. Where possible, it is better to show than tell. Relating too, is a powerful tool, thus mini stories or scenarios help prospects visualize themselves in situations where the product or service would be handy, fun, beneficial or useful to them. Therefore, it is said that stories or scenarios should be included. As they say, "Facts tell, but stories sell." If you want to increase your sales, give me a call when you get a round tuit! more
This is a chore where a writer is chosen to put words in someone else's mouth. The process will involve interviewing, getting to know the speaker, learning their mannerisms, delivery and understanding what they want to say to their audience. Research will be a necessary part of the process, so the writer will understand the topic and not subject the speaker to ridicule for mistakes, misinformation or outright stupidity. If you need to make a speech, give me a call when you get a round tuit!
TECHNICAL WRITING: This is another broad title covering a plethora of writing projects from business communications and human services, to detailed report writing. Projects may address mechanical implementation, electronic circuitry design, software user information, network installation, how to start your lawnmower or scientific report writing. Add to that pamphlets and manuals that teach people how to do various tasks required in their daily work to name a few possibilities. Use your imagination, but write clear, concise information that progresses in a linear fashion from starting the motor to shutting it down. more
The art of wordsmithing may or may not be gained by experience. However, it is simply the art of using the best possible words that flow together in harmony to properly state a thought or idea in the most understandable manner. Jargon will be avoided, and simple words used that convey the intended information without confusing the reader. We've all read poorly written manuals, brimming with vague terminology where the writer used too many initials (acronyms) for nebulous names, assuming that the reader would know their meaning. Never do that unless you clearly state the full name first so the reader will know what you are referring to. Don't worry about it, just give me a call when you get a round tuit!
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